Building Buzz, Driving Membership, and Dominating Headlines in a Crowded Skincare Market
The Challenge
Our Strategy
Quick Brand Growth in the Competitive Beauty Market
Building Buzz, Driving Membership, and Dominating Headlines in a Crowded Skincare Market
We've positioned Glowbar's founder as the next-gen skincare CEO that's changing the face of the industry.
We began our work with Glowbar as they were coming out of Covid and opening their fifth studio in New York, and from the get-go, we've positioned them as the quick-growth category leader with clear differentiators.
Now a 20-store brand across seven markets and growing, their outsized brand presence has separated them from the pack of their well-funded competitors. By focusing on their exceptional service in each market, and by honing in on CEO and founder Rachel Liverman's powerful story as a third-generation esthetician shaping the future of skincare, we've been able to crack the code and get Glowbar front and center across national media and in front of strategic regional press that has moved the needle of membership growth.
In our first year of collaboration, we increased Glowbar's share of voice by an extraordinary 1,215%, and have told the brand and founder story to major outlets from WWD to The New York Times and on stages from Inc. to Fast Company.
