Consumer Storytelling That’s Built To Last
Since 2010, The Brand Guild has told the Room & Board story on a national scale, supporting their corporate initiatives, product launches, and retail expansion across the country.
Beyond the day-to-day media strategy, we serve as an ongoing thought partner, helping Room & Board evolve from a respected Minnesota case goods maker to an industry-leading innovator recognized by Fast Company’s Most Innovative Companies and World Changing Ideas awards.
Together, we’ve launched the nationally acclaimed Urban Wood Project, built and executed event strategies that drive foot traffic, and elevated the voices of the brand’s founder, executive team, human resources experts, and product designers in fresh and and meaningful ways – year after year.
The Challenge
Room & Board’s American-made craftsmanship speaks for itself, but as a 40+ year old brand, it needed to evolve its narrative–moving beyond high-quality furniture to showcase its innovation, sustainability leadership, and industry impact. In an increasingly competitive home and lifestyle space, the brand needed to capture the attention of both long-time loyalists and a new generation of consumers.
Highlights
- Major national features including USA Today (cover), CBS This Morning, NBC Nightly News and Fast Company
- Wide-ranging daily product coverage across consumer and business media
- Built and executed scalable event prototypes, from book events to product launches, that have been replicated nationwide
Our Strategy
To reposition Room & Board as a forward-thinking industry leader, The Brand Guild crafted a strategic storytelling approach that placed the brand at the intersection of design, sustainability, and craftsmanship. We elevate key executives as thought leaders, secure major media placements and speaking engagements that reinforce their influence. By amplifying initiatives like the Urban Wood Project, we were able to turn a sourcing story into a national sustainability movement, garnering top-tier press in Fast Company and CBS This Morning. At the same time, we drive consistent product coverage across consumer and business media and design experiential retail activations that increase foot traffic and engagement nationwide.
Room & Board: Consumer Storytelling That’s Built To Last
Consumer Storytelling That’s Built To Last