In the News
The Brand Guild helps bold ideas and breakthrough campaigns make headlines and shape conversations. View some of our work below.

Justin Herbert Highlights Generational Wealth Off-Field
Since the beginning of his NFL tenure, which started five seasons ago, the 2020 Rookie of the Year has also been involved with the Chargers’ biggest sponsor partner, SoFi, to help young people and new professionals learn about the value of money and think about the future.
My Brand's Facials Are Great--Our Real Estate Strategy Is Even Better
There is no shortage of competition in the $144 billion skin care industry. Still, Rachel Liverman, 39, knew she had an original idea when she founded Glowbar...
Jayson Tatum and SoFi Launch Initiative to Boost Financial Literacy, Home Ownership
Boston Celtics forward Jayson Tatum's foundation has joined forces with SoFi in a groundbreaking partnership aimed at empowering children with financial literacy and assisting families in at-risk communities towards home ownership.
SoFi Used a Clever Trick to Reverse A.I.'s Biased Images of Women by Putting a Photo Booth in New York City
If you ask a generative A.I. tool to create an image of a wealthy person, a successful investor, or someone who makes smart decisions about money, there's a good chance the you'll see in the A.I.-created image won't be a woman.

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