In the News
The Brand Guild helps bold ideas and breakthrough campaigns make headlines and shape conversations. View some of our work below.

Jayson Tatum and SoFi Launch Initiative to Boost Financial Literacy, Home Ownership
Boston Celtics forward Jayson Tatum's foundation has joined forces with SoFi in a groundbreaking partnership aimed at empowering children with financial literacy and assisting families in at-risk communities towards home ownership.
SoFi Used a Clever Trick to Reverse A.I.'s Biased Images of Women by Putting a Photo Booth in New York City
If you ask a generative A.I. tool to create an image of a wealthy person, a successful investor, or someone who makes smart decisions about money, there's a good chance the you'll see in the A.I.-created image won't be a woman.
Tennessee Distillery Honors The Legend of Nearest Green
Over 160 years ago, the legendary name in whiskey, Jack Daniel, learned a secret ingredient for whiskey from a formerly enslaved man named Nearest Green. Now, Fawn Weaver and one of Green’s descendants, Victoria Eady Butler, are telling Green’s story and starting a distillery to honor his legacy.
When a Girl Meets a Guy and They Make Pizza Pie, That’s Amore
Survey the literature on workplace romances, and you’ll find broad consensus: It’s risky, messy and possibly unethical. But for Daniela Moreira and Andrew Dana, co-owners of the District’s Timber Pizza and the “Jew-ish” deli Call Your Mother...