In the New Economy,
It’s All About Making
A Big Impact
Our New Economy team works with consumer tech innovators that are leading industries and making a difference. From accessing IVF to helping people get their money right, we elevate companies that are leveraging revolutionary technology to solve consumer challenges.
Our experienced team of media strategists and marketing experts guide brands from launch through IPO, crafting narratives that excite consumers, media, and potential investors. We work closely with our partners to create a steady cadence of media moments, executive thought leadership opportunities, brand milestones and product launches that make your brand feel omnipresent.
We launch, grow, and differentiate innovative tech brands that consumers love.
Ellevest
Wall Street titan Sallie Krawcheck created Ellevest, the investment and financial literacy platform, to help women invest their money, build wealth and close the gender wealth gap. Sallie, a thought leader in the financial space, tapped The Brand Guild to reach the millennial women Ellevest aims to serve, wherever and however they get their news. The Brand Guild has secured top media coverage across outlets including The Today Show, Good Morning America, Fast Company, Cosmopolitan and consumer-focused speaking engagements including In Goop Health and Create & Cultivate. Our press coverage on CBS This Morning resulted in Ellevest's highest traffic day of the year–and to keep the momentum, we solidified a monthly finance column in Marie Claire.
We turn brands into cultural movements.
Our public relations, marketing, events, creative and strategy teams are each led by some of the foremost experts in their fields. Together, we're an integrated team of creators and storytellers who bring seasoned experience and relentless passion to the table. We have a true spirit of collaboration—both across our teams and with our clients—with which we build strategies that get our clients measurable results.