Your Beauty Brand Needs a Glow Up
The Brand Guild has elevated some of the most iconic brands in beauty. We’re different because we staff our teams to focus equally on your products and the bigger stories behind them–a dual strategy built to make the biggest impact on your bottom line.
We’ve built brand affinity with founder stories, company profiles and brand narratives that resonate; created logos and brands from the ground up, have launched product lines, and opened brick and mortar beauty concepts in over 50 markets in the US and Canada, all with the right combination of press, awards, influencer, social, creative and event strategies.
Our job is to build a plan that balances the news you have and the news we create, while maximizing the momentum generated from both to tell the bigger stories that can change your trajectory.
Beauty brands where you’ve seen our work:
Glowbar
Flipping the Script on Skincare
The Brand Guild spreads the Glowbar gospel of their no-fuss, all-substance approach to monthly facials. In a market crowded with well-funded competitors, our job is to introduce and differentiate Glowbar from the pack. By honing in on their unique offering, we've been able to quickly crack the code and put their brand front and center in the media.
We’ve punched above their weight with outsized coverage in outlets ranging from CNN to The New York Times, while making them a mainstay in the pages of WWD and on top industry award lists–all while executing upon a strategic roadmap that is building the profile of the brand and its founder, Rachel Liverman, as a next-gen skincare CEO that is changing the face of the industry.
Drybar
Whether launching a new shop with a 13' working Buttercup hair dryer in tow, building influencer lists to turn women around the country into brand fanatics or having a governor sign The Drybar Bill into law, we've told the story of Drybar's groundbreaking "no cuts, no color, just blowouts" concept from coast to coast.
Our work with Drybar was far-reaching, from telling the story of the brand and its founders in outlets ranging from The Wall Street Journal, Vanity Fair, The Today Show and CBS This Morning, Allure, Vogue, Cosmopolitan and Marie Claire; to developing and executing the openings for 70+ shops in North America in markets big and small, including New York, Los Angeles, Las Vegas, Houston, Chicago, Atlanta, Philadelphia and Vancouver. We positioned founder Alli Webb as a market creator with speaking opportunities, from Inc. to FastCompany, with awards such as the CEW Achiever Award, and by launching her how-to book with a successful strategy to land it on The New York Times' Best Seller List.
Bluemercury
The Brand Guild has opened over 80 Bluemercury locations and launched Bluemercury’s two proprietary brands, M-61 Skincare and Lune & Aster—naming the later, all while reinforcing CEO Marla Malcolm Beck as an industry expert and leading female entrepreneur through speaking opportunities and business profiles.
The Brand Guild’s strategic store-opening playbook resulted in record-breaking store revenues across new store openings nationwide including New York, Seattle, Portland, Atlanta, Boston, Los Angeles, and Washington, DC. The Brand Guild placed executive profiles for Beck in national publications including The New York Times, WWD, Marie Claire, Fast Company and the cover of Inc., as well as thought leadership engagements from Politico Women Rule to WWD Beauty Summit.
We turn brands into cultural movements.
Our public relations, marketing, events and strategy teams are led by the foremost experts in their fields. Together, we're an integrated team of creators and storytellers who bring seasoned experience and relentless passion to the table. We have a true spirit of collaboration—both across our teams and with our clients—with which we build strategies that get our clients measurable results.